Economic Performance and Political Choice in Ukraine

In this article the economic performance as a factor that determined the political choice of Ukrainians has been analyzed. It is proven by a panel model that, unlike the countries with developed democracies, a retrospective economic vote in presidential elections was not observed in Ukraine; it turned out to be prospective instead with regard to the last (year 2019) presidential election. The authors presented a set of reasons which could explain such situation: lack of democratic experience, relying on heuristics and emotions, low public mood among the others. It has been demonstrated that Ukrainians’ political choice in 2019 has some consequences for the economy, which may contribute to the loss of a nation’s development guidelines for a certain period of time and subsequent social disappointment

СОВРЕМЕННЫЙ НЕЙМИНГ В УКРАИНЕ В ЛИНГВОПРАГМАТИЧЕСКОМ ОСВЕЩЕНИИ

Commercial nomination in a globalized, virtualized, accelerated and simulacrum-saturated information flow has become a means for both reflecting and intensely influencing the language and conceptual world image pertinent for the consumer. Consequently, it needs studying from a linguopragmatic side, even more so in countries characterized by socioeconomic instability, among which Ukraine belongs today. This article is dedicated to a study of contemporary Russian-language naming in Ukraine seen from a linguopragmatic viewpoint. We have aimed to present the chief directions in naming science and the relevant linguistic problems treated within each trend. The article also presents linguistic criteria governing the creation of adequate names with respect for the reality of Ukraine; common errors in Russian-language naming in Ukraine are viewed closely. We have also described the chief methods used to gauge the linguopragmatic effectiveness of commercial names: parametrical, factor analysis, associative experiment, motivational analysis, socio-psychological analysis, image method, consumer loyalty method, the method of forming and assessing customer attachment to a brand and others. To determine the linguopragmatic potential of names parametrical analysis is applied together with several approaches: measurement of subjective expectations, highlighting of visual images, defining subjective preference.Коммерческая номинация в период глобализации, виртуализации, ускорения и симулякризации информационного потока, а также при учете влияния локальных условий становится средством отражения и одновременно активного воздействия на языковую и концептуальную картины мира потребителя, поэтому требует изучения в лингвопрагматическом аспекте, особенно в странах с нестабильной социо-политической ситуацией, к числу которых сегодня относится Украина. Статья посвящена изучению современного русскоязычного нейминга в Украине в аспекте лингвопрагматики. Представлены основные направления изучения нейминга и актуальные лингвистические проблемы в рамках каждого направления. В работе предложены лингвистические критерии создания адекватных неймов с учетом украинских реалий и рассмотрены типичные ошибки в области современного русскоязычного нейминга в Украине. Описаны основные методы определения лингвопрагматической эффективности коммерческих наименований: параметрический, метод факторного анализа, ассоциативного эксперимента, метод мотивационного анализа, социально-психологического анализа, имиджевый метод, метод оценки лояльности потребителей, метод формирования / оценки эмоциональной привязанности потребителя к бренду и другие. С целью определения лингвопрагматического потенциала неймов представлен параметрический анализ номинаций с учетом ряда приемов: определения субъективных ожиданий, выявления зрительных образов, определения субъективных предпочтений

THE SEMIOTICS OF CONSCIENTAL WAR IN MODERN UKRAINE: TOTAL SIGN SUGGESTION AND MEANS OF COUNTERSUGGESTION

Russian information aggression and defending the information sovereignty of the nation have become issues of critical importance. This paper looks into the semiotics of the worldview war based on an analysis of total sign suggestion. Suggestion occurs when the suggestor implants information into the conscience of the recipient while bypassing conscious mental checkpoints. We have also analyzed suggestion strategies, with special attention given to the destruction of language sign’s conventional nature and the creation of vertical discursive signs. Counter-measures must be founded on countersuggestion and not counterpropaganda, so a suggestive mapping of society must be done with locating vulnerable zones and taking into account areas of potential resonance with the suggestor

Foreign language virtual teaching optimization: sensory-somatic enhancers as an alternative to rational and emotional ones

Based on the use of potentials of human analogue thinking and cognitive effects as an indispensable component of the cognitive activity, the article considers atypically located in the frame structure and suggestively loaded rational and emotional motivators for learning a foreign language. The article focuses on sensory-somatic enhancers of the new information reception. It is shown that stimulation of the analogue language learning is mostly successfully carried out with suggestive or emotional motivation, as well as through visual, audio, kinesthetic channels alongside with the verbal one during games. It is proved that such games were used in the history of human ontogenesis. Game resources of virtual reality are considered as new stimulating suggestions, since a game is a way to detach from the profane in favor of the sacred information space. The ways of optimization of virtual foreign language learning by means of sensory-somatic enhancers are described

Modern Naming in Ukraine: Linguopragmatic Aspect

Commercial nomination in a globalized, virtualized, accelerated and simulacrum-saturated information flow has become a means for both reflecting and intensely influencing the language and conceptual world image pertinent for the consumer. Consequently, it needs studying from a linguopragmatic side, even more so in countries characterized by socioeconomic instability, among which Ukraine belongs today. This article is dedicated to a study of contemporary Russian-language naming in Ukraine seen from a linguopragmatic viewpoint. We have aimed to present the chief directions in naming science and the relevant linguistic problems treated within each trend. The article also presents linguistic criteria governing the creation of adequate names with respect for the reality of Ukraine; common errors in Russian-language naming in Ukraine are viewed closely. We have also described the chief methods used to gauge the linguopragmatic effectiveness of commercial names: parametrical, factor analysis, associative experiment, motivational analysis, socio-psychological analysis, image method, consumer loyalty method, the method of forming and assessing customer attachment to a brand and others. To determine the linguopragmatic potential of names parametrical analysis is applied together with several approaches: measurement of subjective expectations, highlighting of visual images, defining subjective preference

The concise associative and dissociative dictionary as a resource for accelerated teaching of a foreign language: experimental testing of the theory

The paper outlines the results of experimental testing of the effectiveness of the principles of analogy, cognitive effects and the frame-cluster approach as a basis for a concise associative and dissociative dictionary, which is seen as a means of accelerated teaching of a foreign language based on the knowledge of the mediator language (here: English). It is a proven fact that analogy (including association) is a universal principle of thinking which enables one to correctly identify lexical units of the language of one group through the mediator. The correctness of involving the dissociative principle has been confirmed experimentally: it is based on memorizing the uncommon and different. Accelerated, interest-driven teaching of a foreign language based on associative and dissociative principles takes into account the resources of cognitive effects, which are cognitive illusions not controlled by consciousness. We have substantiated the expediency of distributing vocabulary in the proposed dictionary according to the frame-cluster principle, in which the learner constructs a situationally relevant phrase from cluster-organized associated forms. Repeated use of lexemes in communication provides a correction of errors over time. The experiment confirmed that such a dictionary can satisfy the needs of the modern information society, where multilingual communication is in demand